Order Finding Ultra

Finding Ultra is Rich Roll's incredible-but-true account of achieving one of the
most awe-inspiring midlife physical transformations ever.

Finding Ultra book coverOne cool evening in October 2006, the night before he was to turn forty, Rich experienced a chilling glimpse of his future. Nearly fifty pounds overweight at the time and unable to climb the stairs without stopping, he could see where his current sedentary lifestyle was taking him.

Most of us, when granted such a moment of clarity, look the other way—but not Rich.

Plunging into a new way of eating that made processed foods off-limits and that prioritized plant nutrition, and vowing to train daily, Rich morphed—in a matter of mere months—from out-of-shape midlifer to endurance machine. When one morning ninety days into his physical overhaul, Rich left the house to embark on a light jog and found himself running a near marathon, he knew he had to scale up his goals.

How many of us take up a sport at age forty and compete for the title of the world's best within two years? Finding Ultra recounts Rich's remarkable journey to the starting line of the elite Ultraman competition, which pits the world's fittest humans against each other in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one: the Epic5—five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week.

But Finding Ultra is much more than an edge-of-the-seat look at a series of jaw-dropping athletic feats—and much more than a practical training manual for those who would attempt a similar transformation. Yes, Rich's account rivets—and, yes, it instructs, providing information that will be invaluable to anyone who wants to change their physique. But this book is most notable as a powerful testament to human resiliency, for as we learn early on, Rich's childhood posed numerous physical and social challenges, and his early adulthood featured a fierce battle with alcoholism.

Ultimately, Finding Ultra is a beautifully written portrait of what willpower can accomplish. It challenges all of us to rethink what we're capable of and urges us, implicitly and explicitly, to "go for it."

Rich Roll

Rich Roll

A graduate of Stanford University and Cornell Law School, Rich is a 49-year old, world-renowned vegan ultra-endurance athlete, wellness advocate, husband, father of four and inspiration to people worldwide as a transformative example of courageous and healthy living.

A member of Stanford's legendary swimming program in the late 1980's, Rich hung up his suit after college and never looked back. After recovering from a protracted battle with alcoholism, Rich succumbed to the sedentary throes of overweight middle age. But at age 40, he made a decision to once again overhaul his life, adopting a plant-based diet and reinventing himself as an ultra-distance endurance athlete. Just a few years later, Rich clocked top finishes at the Ultraman World Championships, a double ironman-distance triathlon widely considered one of the most grueling endurance events on the planet, then cemented his place in the pantheon of endurance greats when he was the first of two people to complete EPIC5 – 5 Ironmans on 5 Hawaiian Islands in under a week.

Rich's plant-fueled feats of boundary-pushing athleticism have been featured on CNN and in the pages of the Los Angeles Times Sunday Magazine, Stanford Magazine, Men's Health Living, VegNews, Triathlete, Outside, and 3/GO Magazine. In 2009, Men's Fitness Magazine profiled Rich as one of the "25 Fittest Men in the World" and Both PETA and VegNews have repeatedly named Rich among their annual lists of the "Sexiest Vegetarian Celebrities."

Rich currently lives in Malibu with his wife, four children and two dogs. When he isn't writing, practicing law or spending time with his family, you can find him lost on the remote trails of the Santa Monica Mountains.

  • "Finding Ultra is about a journey we all take as human beings, when we decide to pursue the impossible and live a life of mission. When I need to dig deeper, push harder, and find a little boost, Rich Roll is the guy who comes to mind. He is inspiration embodied."

  • "If you liked Born to Run, you'll love Finding Ultra…one of the best books about health and fitness that I've ever read."

  • "You walk away from reading this book knowing you have the total power to transform your life on every level...Roll is immensely likeable, a most compelling storyteller, and a true shaman of health and fitness!"

  • "This awesome piece of writing – one-part memoir, one-part how-to, and one part megadose of gut truth – reminds us to wake up and live our best life.  Prepare to be entertained, but most of all, prepare to be inspired."

  • "Rich Roll's Finding Ultra is a testament to the power of the human spirit to overcome any obstacle, break down walls, and redefine what's possible."

  • "An inspiring story of a man whose life took a tragic turn but then rebounded spectacularly.  Down but not out, Rich Roll rose like a phoenix, taking the commitment to his own health to a new level and achieving a remarkable transformation. I believe everyone will be able to relate to this plant-powered athlete's riveting story and perhaps garner some inspiration for their own journey. A top read!"

  • "I loved this. A rare book, unusual for its honesty and willingness to bare all, that really does deserve such superlatives as 'riveting' and 'compelling.' I was moved by watching Roll conquer his demons, and felt privileged to share in his eventual enlightenment. By laying it on the line, Roll absolutely wins us over."

  • "Finding Ultra is the ultimate story of hope, perseverance and endurance against life's biggest challenges."

  • "Roll has accomplished amazing things, but it is his ability to draw inspiring and uniquely insightful lessons from his experiences that sets him apart from other extreme athletes. Finding Ultra is a fascinating read full of practical tips."

  • "An incredibly inspirational book about achieving greatness at any age through self-belief and a positive attitude. Rich Roll is a true champion of life and sport."

  • "Finding Ultrais an inspired first-person account of fast living and even faster swimming, biking and running that will leave you convinced of the power of your own will."

  • A tribute to the fortitude of the human spirit, and the power each of us has to grab hold of our life and achieve the unexpected. For anyone who feels stuck, Rich offers sage advice on everything from relationships to lifestyle to diet to spiritual well-being."

Finding Ultra book cover

Adam Carolla Podcast
May 25, 2012

Book Launch Party
Diesel Bookstore & CANVAS, Malibu, CA
June 9, 2012

Authors@Google NYC
New York, NY
June 15, 2012

Doctor Radio, Sirius XM
June 14, 2012

The Seed: A Vegan Experience
82 Mercer, New York
June 16, 2012 @ 10:15am

Book Passages San Francisco Ferry Building
June 21 @ 6pm

Silicon Valley Long Course Triathlon Expo
San Jose, CA
June 22 - all day

Barnes & Noble
Stevens Creek, San Jose, CA
June 23 @ 6:30pm

Thank you for supporting the book launch of Finding Ultra. Below you will find several promotional tools to support your publicity efforts.

For additional press inquiries and appearances, please contact Anne Sullivan (c/o Miracle Worker PR) or contact Rich

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Hyper link the banners to Amazon, B&N, iTunes, Indiebound, or Random House. Download the banners.

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Book Cover

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Promotional Email

Download the Email as a Word Doc or copy and paste from below.

Dear NAME,

I don't ordinarily send e-mails out like this, but I feel compelled to share some exciting news. So I hope you will take a moment to read this short note.

My friend Rich Roll's inspirational memoir Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself, is being published by Random House May 22. It's part memoir and part road map: Rich shares his awe-inspiring mid-life transformation from 40-year old overweight couch potato to the plant-fueled elite ultra-endurance athlete he is today. A beautifully written, gripping page-turner, Rich also shows us how he did it, and how you can too, including his revolutionary approach to nutrition and athletic performance – something he calls The PlantPower Diet.

To learn more, check out the Finding Ultra trailer (LINK TO: http://www.findingultra.com) and visit Rich's website (LINK TO: http://www.richroll.com). Then prepare to be inspired – to break down your own personal barriers, achieve the unexpected and become your best self. CNN's Dr. Sanjay Gupta raves, "When I need to dig deeper, push harder, and find a little boost, Rich Roll is the guy who comes to mind. He is inspiration embodied."

And Dr. Neal Barnard, president of the Physicians Committee for Responsible Medicine, had this to say: "If you liked Born to Run, you'll love Finding Ultra...one of the best books about health and fitness that I've ever read.”

I've marked May 22 12 on my calendar, and I hope you'll pick up your own copy of Finding Ultra when it hits the shelves that day. You can thank me later!


Sample Twitter / Facebook / Google+ Posts


Download the sample posts as a Word Doc or copy and paste from below.

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